I cannot mention this enough, but the fashion industry has changed incredibly over the last few years, with respect to the green production line and the inclination of the audience towards buying secondhand clothes instead of supporting the fast fashion lines. Over the years, several fashion inspirations and leaders have taken it upon themselves to do everything that they can to change the clothing world to something extremely green and ecofriendly. Here are a few idols that have revolutionized the fashion industry:
- Stella McCartney: Stella McCartney is a fashion designer who is known for her commitment to sustainability. Her brand uses organic cotton, recycled polyester, and innovative materials like vegan leather. They are also committed to reducing waste and have implemented a circular business model.
- Eileen Fisher: Eileen Fisher is a clothing brand that is dedicated to sustainable and ethical practices. They use organic cotton, linen, and wool, as well as recycled fabrics. They are committed to transparency and have implemented a take-back program where customers can return their used Eileen Fisher clothing for credit.
- Patagonia: Patagonia is an outdoor clothing brand that is committed to sustainability and environmental activism. They use recycled materials, organic cotton, and innovative manufacturing techniques to reduce their environmental impact. They also donate 1% of their sales to environmental causes.
- Mara Hoffman: Mara Hoffman is a fashion designer who is committed to sustainable and ethical practices. Her brand uses organic cotton, recycled polyester, and innovative materials like TENCEL™ lyocell. They are also committed to transparency and have implemented a supply chain traceability program.
- Veja: Veja is a French footwear brand that is dedicated to sustainability and transparency. They use eco-friendly materials like organic cotton, wild rubber, and recycled plastic bottles. They also prioritize fair labor practices and have implemented a living wage policy for their factory workers.
- Reformation: Reformation is a clothing brand that is committed to sustainability and ethical practices. They use eco-friendly materials like TENCEL™ lyocell, organic cotton, and deadstock fabrics. They are also committed to reducing waste and have implemented a program where customers can return their used Reformation clothing for credit.
- Amour Vert: Amour Vert is a sustainable fashion brand that uses eco-friendly materials like organic cotton, TENCEL™ lyocell, and recycled polyester. They are committed to reducing their environmental impact and supporting ethical manufacturing practices. They also partner with American Forests to plant a tree for every t-shirt sold.
- Levi's: Levi's is a denim brand that is committed to sustainability and reducing their environmental impact. They use eco-friendly materials like organic cotton and innovative manufacturing techniques like waterless finishing. They also have implemented a program where customers can bring in their used denim for recycling.
- H&M Conscious: H&M Conscious is a sustainable fashion line from fast fashion brand H&M. They use organic cotton, recycled polyester, and other sustainable materials in their clothing, and are committed to reducing their environmental impact. They also have implemented a program where customers can bring in their used clothing for recycling.
Wow! Now that’s a lot of inspiration all on one page. For all those aspiring fashionistas out there, who aim to start their own brand one day, don’t forget to give back to the planet that you have solely relied on. Don’t forget to look up to these leaders and you never, you could just be the one for the next generation.