Let Drapers Take Over

It’s that time of the year again guys! Fashion week is back and this time we are going to let Drapers take over. Now for those who don’t know what or who Drapers is (like me), it a business-to-business magazine and website that covers all the angles and news regarding the fashion sector. On several occasions, I have mentioned the negative climatic impacts that the fashion industry has on the environment and also how it is high time that some things change. In 2023, the Drapers Sustainable Fashion Week is focusing on this very concern. The week consists of industry leaders who would gather to discuss major issues like recycling habits of brands and product life.

This week is also aiming on introducing several brands into the market that stick strictly to the ethical and sustainable line of business – made-to-order models, using deadstock fabrics and prioritizing charity donations. Big brands like H&M and Mango have also released a new set of eco-friendly clothes while keeping in mind recent trends and styles. There are several more taking part on this runway that not only have a lot to offer to the consumers but also to the climate.

  • 90%

As the name suggests, this green brand has a unique giveback program where 90% of their profits are distributed to various charities chosen by their customers. Customers can choose which charity their purchase supports at checkout. Additionally, it is also committed to a circular fashion model, where their clothing can be recycled or upcycled at the end of its life. They offer a recycling program where customers can return their 90% clothing to be recycled into new textiles.

  • Flower Mountain

This Tokyo based brand uses a variety of sustainable and eco-friendly materials in their footwear, including recycled rubber, natural cork, and organic cotton. They also use vegetable-tanned leather, which is a more sustainable alternative to traditional leather tanning processes. Additionally, they prioritize small-scale production and local sourcing to reduce their carbon footprint.

  • Fika

A more local brand established in Manchester operates on a made-to-order model. Fika creates timeless, minimalist clothing that is meant to last for years. They prioritize quality over quantity and create pieces that can be worn season after season. It is also committed to minimizing waste in their production processes. They use deadstock fabrics when possible and have a zero-waste policy in their offices.

These were the three that definitely caught my eye but don’t worry, there are plenty more that will be showcased in this fashion week. Several events are yet to be conducted and ticket sales are rising like crazy so if I were you, I would buy mine right now. It might just be an experience of a lifetime. If you do come across some brands in your hometown that you believe could adapt some environment-friendly habits, step up and let them know about how the world is changing in a positive direction.