Today, everyone hides behind the mask of concealers and foundations and highlighters. Reality seems to have left the world long ago, with almost every celebrity creating their own makeup brand. Some are highly dedicated to sustainability, while others are just a rouge.
In 2020, the global makeup market was estimated to be at around $42.7 billion, which is nothing compared to the 8 million tonnes of plastic disposed of into the ocean yearly due to its production. Cosmetic packaging is one of the leading contributors to plastic pollution in the world today, affecting the lives of several marine animals and plants. Plastic takes approximately 100 to 500 years to degrade completely, which means there is enough time for these chemicals to mutate flora and fauna around them genetically.
All of this for what? To put up a face in the world that doesn’t even match the real you?
Let’s not forget the process of launching a product into the market. Each product undergoes something called ANIMAL TESTING. Yes, this has been capitalised to grab your attention. Animals experience all kinds of cruel procedures like skin and eye irritation tests, lethal dose tests, etc., without any administration of pain relief medications. So while we sit and enjoy the effect of makeup on our skin or maybe sometimes criticise the opposing sides of a product, remember that these animals, who have nothing to do with makeup, go through all the pain just for us without any complaints.
And now the biggest sham of all, Celebrity Makeup lines. Up front, all of them claim to be eco-friendly and sustainable, but not necessarily. Some of them just put up this facade to hop onto current trends. From Honest Beauty by Jessica Alba being the finest to Kylie Cosmetics by Kylie Jenner being the poorest, research and surveys have helped place a new perspective in terms of sustainability.
Smokey eyes and bridal looks can be made by some of the upcoming and not very popular Green brands today. Leading countries like the USA, UK, Australia, etc., have come up with some less harmful eco-makeups that don’t only prevent harm to the environment but also the users. Trestique, the USA, for example, is the first zero waste brand with reusable cosmetics, followed by Honeypie Minerals UK, which produces cosmetics in small batches using 100% renewable energy.
The world needs a makeover now, what do you think? Will a “clean girl makeup” look suit it?