Early this month, you may have noticed a new logo at the bottom of our website and mostly likely a few shares on our socials about B Corp. After a long and challenging journey by working closely with the leadership team here at Greenmarket and some partner brands we've managed to get approved to become B Corp Pending!
Now you all might be asking what on earth is this B Corp Certification all about and why would you even bother to go through the process… so let me explain a little.
What does B Corp actually mean? B Corporation is the only global accreditation that focuses on 5 key areas of business: governance, workers, community, customers and the environment all in one go. This means Greenmarket are legally required to consider all of these core standards in everything we do. Balancing purpose and profit is key to our goal to become a Certified B Corporation.
Being a Certified B Corp is special. This title sets companies apart by telling the world that they “Meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.”
Greenmarket being a start-up is only eligible to become B-Corp Pending, once we can prove we meet these high standards in all 5 areas we can then continue our application to become fully pledged members.
Not only are we sustainable and carbon neutral, having this accreditation gives our customers and partners the confidence that we have built a business that put our people and the planet at the heart of everything we do.